Is That a Puking Man Icon on Stewart’s Beer? | WTF | Seven Days [Video]

Is Stewart’s Shops guilty of the worst package-design fail of the decade? Or is the employee- and family-owned convenience store chain just a fervent advocate for truth in advertising? The answer may depend on your personal taste in beer.

This week, a Seven Days reader and regular visitor to New York’s North Country wrote us to inquire about the design of the beer can for Stewart’s store-brand discount lager, Mountain Brew Beer Ice. Specifically, the sides of the 16-ounce, silver-and-blue tall boys are emblazoned with icons of various sports, including baseball, basketball, bowling, soccer and golf.

But sandwiched between images of a volleyball player and a fisherman is the likeness of a person hunched over at the waist and facing a puddle on the ground. Though several Seven Daysstaffers offered plausible theories about the activity …