Is Spending on Your Brand Name in Google Ads Worth It? [Video]

Is Spending on Your Brand Name in Google Ads Worth It?

Sadie1232024-04-23T16:57:50+00:00

At StubGroup, we are often approached with the question of whether investing in branded digital advertising campaigns is worthwhile. This query particularly arises when businesses contemplate the efficiency and profitability of running campaigns that target searches specifically for their brand name. In this blog post, we’ll dive into our perspective on branded campaigns.

First, What are branded keywords?

A branded keyword is a specific term that includes the brand name or unique variations of it that a company uses to drive search traffic to its website. These keywords can include brand names alone or in combination with product names, services, or other pertinent phrases, establishing a strong, positive, and consistent brand identity.

They are critical in your content strategy as they harness the intent of users who are already familiar with the brand or are at the final stage …