Go behind the scenes with Matthew Giuffrida, a content creator and entrepreneur who knows how to leave a mark on the digital world. This episode covers Matthew’s comprehensive approach to building a brand, from ideating unique content to executing sophisticated marketing strategies. Curtis and Matthew delve into the significance of adapting to platform changes, the impact of storytelling on audience engagement, and the critical elements that make content stand out. They also discuss the transition from individual content creator to leading a production company, offering a roadmap for success in the digital age. #DigitalStorytelling #BrandDevelopment #ContentMarketing
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Timestamps:
0:00 – Intro & Matthew’s Background
15:55 – Content Creation to Production Company
36:40 – Brand Building & Creative Process
58:50 – Content Strategy
1:06:07 – Audience Engagement & Future Directions
1:14:40 – Challenges in Content Creation & Business Management
1:18:00 – Outro
Music from #Uppbeat (free for Creators!):
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License code: 1GIPZWZUULAFRMZU