Inside the mind of a content creator: In conversation with Mahesh Keshwala aka Thugesh [Video]

Mahesh Keshwala, better known as Thugesh, boasts a massive following of seven million fans across Instagram and YouTube. As a prominent social media influencer and content creator, Thugesh is celebrated for his witty roasts and engaging vlogs. CNBC-TV18 recently caught up with the digital sensation, whose innovative flair and unwavering commitment have catapulted him to the forefront of the online sphere.

Delving into the intricacies of content creation, Thugesh emphasised the importance of inspiration, research, and originality. He shared insights into his creative process, citing a blend of immersive experiences and thorough research as his primary sources of content ideas. “Generally, I get ideas from what I watch, and a lot of research goes on behind every video to understand what is trending and what will resonate with my audience,” Thugesh explained.

When discussing his biggest inspirations, Thugesh singled out Bhuvan Bam and Logan Paul for their mastery of the …