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Influencers Play Key Role in Engaging Young Voters” [Video]

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Brand Marketing on Social Media

The headline aside, the segment itself was almost completely dedicated to gushing over Biden’s social media strategy, with pro-Trump efforts tacked on as a throwaway at the end. (Annoying young influencer Harry Sisson was a particular focus.)

Oh, joy. Barron-Lopez couldn’t bring herself to note the hypocrisy that the Biden campaign is actively posting on TikTok after Biden promised he would sign a bill requiring the Chinese owners divest their stake.

But do the Biden clips really qualify as “viral content” the way influencers use the term? PBS doesn’t provide any viewing figures. After speaking over a few brief clips from Biden’s TikTok campaign, including one of Biden shaking hands with a black family, the PBS reporter played nauseating fangirl for the Biden campaign. Yuck!

Barron-Lopez talked to former Obama campaign digital director Terry Goff, who more or less admitted TikTok’s leftist tilt, even if PBS itself won’t.

Barron-Lopez made a vague feint toward the perils …

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