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Influencer promotion on fertility services under scrutiny | ABC News [Video]

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Brand Marketing on Social Media

Influencer promotion on fertility services under scrutiny | ABC News

Influencer advertising on social media is part of a boom in fertility services aimed at young women but the national health regulator says some of this content may be breaching the law.
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Young women say they are feeling pressured by social media campaigns to undergo costly medical procedures, but testimonial advertising for clinical services is supposed to be prohibited.

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