Influencer Marketing: How to Navigate Trends and Brand Impact with Maria Shusharina, HypeFactory.

In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative&Strategy at HypeFactory.

What we have covered:
-Influencer marketing trends. What to expect in 2024
-How to make effective Creatives in IM
-Brandformance era. What stands behind it
-Budget benchmarks for an influencer marketing campaign

Key takeaways are available in our blog

Timestamps:
00:00 Into
00:50 Information about Maria’s career and current projects
03:06 Current trends in Influencer Marketing. AI as a perfomance driver
04:35 Virtual Influencers: new tool and nuances
06:12 How to manage the work process with influencers without sacrificing the creativity part
08:47 Live streams and their growing popularity among non-gaming apps, alternatives of Twitch
12:45 The specifics of streaming platforms
14:11 Trend of more authentic, humanistic creatives
16:26 UGC content as a perfect example of authenticity trend
17:36 Tips and recommendation for making an ideal creative
20:32 How to define your target audience needs
21:23 How does celebrity endorsement affect the campaign. Is it cost-effective?
24:22 The entry budgets for influencer campaigns
25:55 Naivety to assume that one big influence can ensure great results
27:05 Special projects may be relevant for products in mature development state
28:07 Special projects in different app verticals
29:27 Wrapping up ingredients for a successful campaign
29:53 About importance of making very simple technical task both creative and scalable
31:58 Brandfomance, why it is so trendy
35:26 Focus on long-term results and cooperation: how to maintain good rapport with influencers
38:08 The contract frames
39:50 Wrapping up