Influencer Marketing has come into focus due to the proliferation of digital platforms. It is now possible for people from different walks of life to showcase their skills easily and create a following due to their expertise. Hence, they can influence their following in their area of expertise – i.e. their followers are likely to consider them experts and consider, if not follow, their advise in this area. This is the basis of influencer marketing and ewe discuss this in detail in this video.
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