Influencer Marketing 101 [Video]

The rise of TikTok and YouTube has seen an explosion of growth for the influencer industry. However, using an influencer in your marketing strategy is more complicated than many people think.
On today’s episode of Marketing Matters, Morgan and Sarah will be discussing influencer marketing. We’ll focus on what makes influencer marketing so effective, as well as tips on how to get started. Tune in to learn how to leverage influencers to boost all the stages of your marketing funnel.
Highlights:
• What is influencer marketing?
• How does B2B influencer marketing differ from your typical B2C influencer marketing?
• Why are influencers effective in the B2B market space?
• How do you get started in influencer marketing?
• How do you pick an influencer for your brand?

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