‘Influencer fatigue’ is real. Here’s why people are getting tired of watching internet personalities post about their lavish lifestyles. WPXI [Video]

Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.

On Feb. 29, Tarte Cosmetics sent 30 people on an all-expense paid vacation to Bora Bora. From a private jet ride flowing with champagne and caviar to luxurious lodging in overwater bungalows, creators churned out content about the sumptuous trip, promoting Tarte along the way.

Tarte has been sending influencers on vacation on and off for years, with destinations ranging from Turks and Caicos in 2015 to Florida in 2022. When the cosmetics brand sent a gaggle of 50 influencers to Dubai in 2023, it was criticized as “tone deaf” for putting extravagant wealth on display amid a cost-of-living crisis.

But controversy didn’t stop Tarte from deploying the same …