Increasing Brand Awareness w/ Ami Myrland

Why do organizations need to become more community-focused?

Doing business means more than simply providing products or services to people. Companies have to embrace the idea of positively supporting and engaging with their communities. And social media platforms are the number one tool that can broadly help increase brand awareness.

Ami Myrland is the Senior Vice President and Chief Financial Officer at the Capitol Bank, a locally-owned financial institution from Madison, Wisconsin. Ami is passionate about the banking industry. As CFO, she oversees accounting, finance, IT, HR, facilities, and project management at the Capitol Bank. In today’s episode, she discusses her experience as a CFO and how she’s been leveraging LinkedIn as a business development tool.

In this episode, we discuss:

– Why businesses need to focus on communities
– How to leverage LinkedIn to develop your brand
– How a CFO can build a successful working relationship with the CMO to increase brand awareness

Learn more about Marvin and Business Exit Stories Podcast:

• Ami Myrland’s LinkedIn (https://www.linkedin.com/in/ami-myrland-54a42a19/)
• Capitol Bank Website (https://www.capitolbank.com/)
Episode resources:

• Personiv’s Website (https://www.personiv.com/)
• Personiv on LinkedIn (https://www.linkedin.com/company/personiv)
• Personiv on Facebook (https://www.facebook.com/personiv/)
• Personiv on Twitter (https://twitter.com/personiv?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)
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Previous guests include: Jack McCullough of The CFO Leadership Council, Sarah Spoja of Tipalti, Ken ”Mr. Biz” Wentworth of Mr. Biz Solutions, Bryan Lapidus of Association for Financial Professionals, Jeremey Foster of Talroo, Ian Schnoor of Financial Modeling Institute, John Cappadona of School of Rock, Chris Caprio of Focus Technology and Amy Myrland of Capitol Bank.

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• Mastering Financial Modeling for Top Business Decisions w/ Ian Schnoor (https://podcasts.bcast.fm/e/m84kyryn)
• Learning the Best Practices of an M&A Finance Process w/ Liz Hosman and Mark Miller (https://podcasts.bcast.fm/e/v851r158-learning-the-best-practices-of-an-m-a-finance-process-with-liz-hosman-and-mark-miller) If you are interested in joining CFO Weekly as a guest, please complete this form: fame.so/cfo-guest (https://docs.google.com/forms/d/e/1FAIpQLScP2qqnpr7GoTcTC2G1Z5jWVC0srl11AzGhnRMMnjI-zlTK-A/viewform)