Increased Members in Membership by Using a Masterclass [Video]

In this LMScast episode, Kay Peacey discusses her knowledge and perspectives on creating and managing the Active Campaign Academy, an online learning environment that teaches users how to make the most of the Active Campaign marketing automation platform. Also she shares about the Masterclass presentation.

About two and a half years ago, Kay made the decision to launch a membership-based Academy in place of regular classes. She can support small teams using Active Campaign globally thanks to this membership model.

She finds it fascinating that companies of all sizes, from one-person operations to multinational conglomerates, frequently confront comparable difficulties and need comparable training and direction. Kay stresses the value of having autonomous instructors and technological platform specialists.

Kay lists Lifter LMS, Divi for WordPress websites, WP Fusion for connectors, WooCommerce subscriptions for pricing. And Circle for community involvement as part of her tech stack. Kay concludes by outlining the elements …