In the Bag: TACTYC ‘s Three New Films for Michael Kors – Motion design [Video]

Hard on the heels of their fabulous holiday spot for Devialet (featured in Stash 163), the crew at Munich animation/design studio TACTYC deliver three fashion-first films for luxury accessories and ready-to-wear brand Michael Kors.

Tristan Fischer, co-founder/MD at TACTYC: “The biggest challenge of the project was the schedule. Styleframes and animations had to be produced very quickly, both purposefully and efficiently. Meanwhile, the feelings of luxury had to be evoked.

“For the ‘Style is infinite’ teaser, Michael Kors was inspired above all by M.C. Escher’s infinity staircases combined with the spiral one’s inside the show’s venue. We used Houdini to build procedural and spiral stairs while focusing on cinematic scenes and staging as it was very important to integrate the bag as best as possible into the infinity staircase world. 

“We used Houdini to build procedural and spiral stairs while focusing on cinematic scenes and staging as it was very important …