In House boosts Amazon store sales by 250% [Video]

Since their establishment in 2017, the furniture company In House has grown from having a single small store in a Riyadh shopping mall to running 15 showrooms across Saudi Arabia. Abdullah Al-Haddad, head of e-commerce at the brand, attributes their success at building a pool of loyal customers to their use of Sponsored Products, Sponsored Brands, and Sponsored Display.

Learning the fundamentals

Understanding customer needs to maximize opportunities and see growth

Building their knowledge, they focused on getting into the minds of their customers by identifying trends with performance insights, and fine-tuned their keywords accordingly. For example, understanding what customers were looking for at a specific time of year helped In House to respond better to seasonal demand. “We advertised the most in-demand products at the right time, strategically,” said Al-Haddad.