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IKEA launches new AI technology that allows customers to redesign their real-life spaces online [Video]

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Brand Strategy

If you thought IKEA couldn’t get any better you were wrong, the affordable furniture brand has just released a game-changing new product.

The company’s Australian branch announced the launch of IKEA Kreativ on Wednesday — an AI technology that allows customers to design their living spaces at the touch of a button.

Customers can scan rooms in their homes and remodel them by erasing existing items or adding new furniture into the space to see how it would look and feel.

People can also start from scratch and create their dream room using one of more than 50 interactive showrooms for inspiration.

The AI technology allows customers to design their living spaces at the touch of a button.  Credit: IKEA

IKEA Australia interior design leader Christine Gough said the new product, which can be accessed for free on their app and website, allows Aussies to feel the magic of IKEA at their …

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