IIBMS I MARKETING MANAGEMENT 2 I ANSWER SHEETS

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MARKETING MANAGEMENT
1. What have been the key success factors for Nike?
2. Where is Nike vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives going
Forward? What should they be sure to do with its marketing?
1. What have been the key success factors for Disney?
2. Where is Disney vulnerable? What should it watch out for?
3. What recommendations would you make to their senior marketing executives
Going forward? What should it be sure to do with its marketing?
1. What have been the key success factors for HSBC?
2. Where is HSBC vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives going
Forward? What should they be sure to do with its marketing?
1. What have been the key success factors for Krispy Kreme?
2. Where is Krispy Kreme vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives going
forward? What should they be sure to do with its marketing?
1. What are the key success factors for Southwest Airlines?
2. Where is Southwest Airlines vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives
Moving forward? What should they be sure to do with its marketing?
1. What have been the key success factors for Wal-Mart?
2. Where is Wal-Mart vulnerable? What should it watch out for?
3. What recommendations would you make to senior marketing executives going
Forward? What should the company be sure to do with its marketing?

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