Iconic Brands All Do This [Video]

Apple, Nike, Coca-Cola and Dollar Shave Club

Distinctiveness is in their DNA and it’s the reason why these brands are not only memorable, but iconic.

We as human beings are hard-wired to notice and remember the things that are different because there is so much information to process in any one moment. To cope, your brain has to put a hard filter on what you pay attention to. So much so, that it will only store seven (give or take two) chunks of information in our working memory at any one time.

We talk about some of the tricks you can use to be visually distinctive in our recent post on Gestalt Principles. [bit.ly/GestaltPrinciplesbyElements]

Want to keep learning? Watch this video to get an in-depth guide on Brand Differentiation Strategies.
[bit.ly/IGTVBrandDifferentiationStrategies]

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here –
https://www.elementsbrandmanagement.co.uk/schedule-a-call

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Want brand strategy videos designed to help you to unlock your brand’s potential so you can stand out from the competition and create impact subscribe here – https://bit.ly/2A8kpif

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Listen to The Unified Brand PODCAST here:
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OTHER RESOURCES

How strong is your brand, take our brand assessment and find out – https://bit.ly/3DFHJkO

Unified Brand Podcast – Interviews and insights into growing your brand – http://spoti.fi/3sdg5nq

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