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I tested supermarket jeans against brands like Levis – my favourites cost 4-times less & no one can tell the difference [Video]

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Personal Branding

JEANS are a staple of my wardrobe.

Over the years I have worn many styles.

Abby compares a series of styles and give her verdict

As a teenager, I lived in Topshop’s Joni skinny jeans and I got my first pair of Levi’s when I was in my early twenties.

But now, nearing 30, I love nothing more than supermarket jeans.

They are great value and really comfortable.

They also last well, which my £100 Levi’s didn’t (so much for them staying good for ever).

But while I am a convert to supermarket denim, how well do pairs compare with those at high-end, high street stores?

Here I compare a series of styles, from skinny and straight to cargo and wide leg, and give my verdict and ratings. 

BLEACHED WIDE LEG

Supermarket – £22.50 F&F at Tesco – 5/5

The supermarket F&F scored full marks whilst the high street Cos scored 3 out of 5

ABBY SAYS:The fit of these jeans is great, they are not only a good length but …

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