Hulu Finally Unveils Transactional Ad Format, GatewayGo [Video]

GatewayGo will allow ad-supported viewers to send a special offer to their phones or emails, and will give advertisers a more direct way to try to convert those viewers into customers. The ad format, one of several Hulu has introduced in recent years, will let advertisers use second-screen tech like QR codes and push notifications to encourage immediate action, and comes as shoppable television ads and other conversion-centered formats are being pursued by streaming video platforms and television companies alike.

It’s one of several new offerings Hulu is pitching to marketers this week during the 2020 Digital Content NewFronts. And for the first time, Hulu is working hand-in-hand with parent company Disney to emphasize that marketers can start with Hulu to work across the entire Disney portfolio through its OnePlatform offering.

“Hulu is paving the way forward …