Hulsbosch leads ‘brand transformation project’ for Coles Finest brand [Video]

International award winning, independent brand and design agency Hulsbosch is leading a brand transformation project for Australian supermarket chain Coles and their premium Private Label range, Coles Finest.

Charlotte Rhodes, general manager – own brand, quality and sustainable sourcing at Coles Group said the rebrand is a case of brand guardianship at the highest level in the national FMCG retail category. “Coles Finest is Australia’s largest premium Own Brand range and has been in market for over a decade. The exceptional work by Hulsbosch continues to transform this in-demand range.

Our investment fortifies the brand to remain competitive, strong and always relevant. Our customers enjoy fine food experiences and have an unwavering demand for quality, and we are committed to extending the Coles Finest range with …