5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos

H&R Block used deceptive marketing, wiped tax filer data, FTC alleges [Video]

Categories
How to Market your Brand

An H&R Block tax preparation office is seen on Flatbush Avenue in the Prospect Heights neighborhood of Brooklyn in New York City on Feb. 6, 2024.

Michael M. Santiago | Getty Images News | Getty Images

After cracking down on TurboTax maker Intuit, the Federal Trade Commission has filed an administrative complaint against H&R Block, alleging the company deceptively marketed free filing products and wrongfully deleted users’ tax data.

H&R Block marketed free products to many consumers who didn’t qualify and made it difficult to downgrade, according to the complaint. One hurdle to switching products included “data wiping” — or deleting a user’s in-progress tax return information — which required them to start again from scratch.

“H&R Block designed its online products to present an obstacle course of tedious challenges to consumers, pressuring them into overpaying for its products,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in a statement

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads