H&R Block answers tax questions using gen AI [Video]

H&R Block is leveraging generative AI to help customers as they prepare their taxes using the company’s products before today’s deadline.

Credit: H&R Block

Tax preparation company H&R Block is no stranger to AI and machine learning (ML), having leveraged the technologies across its business for years. But now it’s diving headfirst into gen AI as it sees the potential to transform nearly every aspect of its business, from customer-facing applications to internal functions like engineering, marketing, and legal.

“We’ve had what I’d consider more traditional AI and machine learning for over a decade, with thousands of models we’ve built and applied, mostly in service to tax by analyzing the millions of tax returns we have,” says H&R Block CIO Alan Lowden. “We’ve deployed it through many of our products for use cases from fraud detection, to personalization, to our intelligent tax assistant, which helps identify tax savings for our customers.”

This tax …