Learn how to develop a brand promise, messaging and brand story using the framework included and presented by Acorn Studio Marketing’s Fractional CMO and Marketing Strategist, Laura Dunkley. She presents a sample company so you can follow along.
0:00 Intro & Agenda
3:28 Brand Story Intro & Overview
4:10 Brand Promise Statement
7:13 Voice & Style – Archetypes & Personality
12:42 Messaging Architecture
16:52 Brand Story TEMPLATE – overview with Sample company
Slides to Webinar – PDF – https://bit.ly/GRWE-Brand-Story-Template-Slides-Feb2024
Access the full Guide to Brand Storytelling (including templates) here https://acornstudio.marketing/digital-downloads/p/brand-storytelling-guide
Other videos in this series:
– What is a Brand Strategy? https://youtu.be/Dk1Pl8LbTF0?si=FGNw069Tb-UgA7La
– How to Write your Founder’s Story https://youtu.be/9gIyKSBTqpU?si=Cwu18SD-HA8M5A-W
– How to Create a Visual Brand Strategy and more – See Graphic Design Playlist – https://www.youtube.com/playlist?list=PLh6S-3j3N0kMVChPbu5VMZyUH5Yx0Uy_P