How to win the BSG simulation game? [Video]

What was our Strategy?
To dominate the High-End market. Our company, Apex Shoes, embraced a Broad Differentiation Strategy aimed at distinguishing our product offerings from competitors. Our strategy focused on six key areas to place us in the top right corner:
1. Superior Style and Quality (S/Q)
2. Extensive Range of Models and Styles
3. Premium Pricing
4. Low Production Costs
5. Tariff Minimization
6. Optimized Distribution Channels: Including wholesale, internet, and private label sales.

Search words:
• Competition
• Base Wages
• Tariffs
• Distribution Channel

Business Strategy Game