How to Win in the Age of Generative AI [Video]

🚫 AI or Not to AI? Building a Successful Brand in 2024 Without AI 🚫

In a world rushing towards automation and AI, standing out requires a bold step back to the roots of human creativity. 🌱✨ Dive into our latest video where we explore how brands can thrive in 2024 without succumbing to the allure of Artificial Intelligence.

🤖 Why Skipping AI Could Be Your Best Decision:
– Discover how *relying solely on AI* could be setting your brand up for a fall in the long term.
– Learn from the powerful stories of brands that increased their revenue by *20%* by focusing on human ingenuity over AI automation.
– Understand why AI, while seemingly beneficial, turns content creation into an *automated conveyor*, diluting the uniqueness and authenticity of your brand.

Chapters:
00:00 – Intro
00:27 – AI is a short-term win, long-term loss
01:50 – Differetiation (AI-free Brands)
03:43 – OwlGames – AI Scandal
05:02 – AI Revolution – time for new luxury
06:53 – Time as source of Value
09:00 – New Luxury: Cinematography
10:51 – How business should react

👩‍🎨 Embrace Human Creativity:
– See how brands like *Nikon* leveraged the “Natural Intelligence” of humans to stand out and capture the market with their breathtaking campaign.
– Find out how turning your back on AI can become a *major talking point* for your brand, helping you carve out a unique space in the market.
– Learn why AI’s growing negative publicity could make *AI-free* a desirable tag for future products, similar to “gluten-free” or “cruelty-free” labels today.

🎮 AI Controversies in Creative Industries:
– Dive into the ethical dilemmas and public backlash against companies that attempted to incorporate AI in insensitive ways, such as Owlcat Games’ controversial job listing.

🕰️ The Timeless Value of Human Effort:
– Discover how luxury brands like *Ferrari*, *Hermès*, and now even the *film industry* are setting new standards by emphasizing craftsmanship and human effort over speed and automation.

🚀 What This Means for You:
– Why choosing to build your brand without AI could be the key to establishing long-term success and a legacy of authenticity and craftsmanship.
– How focusing on human creativity and skills can create intangible value that justifies luxury pricing and builds a deep connection with your audience.

Your Turn:
– Do you believe in the power of human creativity over AI in branding? How would you incorporate human ingenuity into your brand strategy? Share your thoughts in the comments!

💡 Whether you’re an entrepreneur, a creative professional, or simply intrigued by the future of branding, this video offers a thought-provoking perspective on the value of human touch in a digitized world. Don’t miss out on this deep dive into the heart of authentic branding.

👍 *Like, share, and subscribe* for more insights on how to build brands that resonate on a human level in the age of automation.

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