How To Use Video Marketing For Your Business (and build your brand) w/ 5 Pound Media – EP 43

In episode 43, Curtis chats with Glen Carter & Ryley Mahoney, co-founders of Montreal-based video and photo production company 5 Pound Media. They discuss the changing landscape of video content for businesses, including the new demand for short-form content and video content strategy, as well as the potential impact of AI on video production companies. Plus, they share their views on brand storytelling on social media, and whether production agencies will be competing against individual influencers. They also dive into how they’ve adapted to the evolving trends in video marketing by integrating AI technology into their workflow and expanding their services to support business’ video content strategies.

#contentcreation #AIinMarketing #5PoundMediaInsights #videomarketing #videoproduction

Timestamps:
Intro – 0:00
Content Creation Challenges & Strategies – 3:50
Marketing Effectiveness & Brand Authenticity – 20:00
Content Trends – 36:40
Social Media Evolution & AI Integration – 52:10
AI’s Role in Future Business & Storytelling – 1:15:30
Outro – 1:34:45

Check out Glen, Ryley & 5 Pound Media:
Website – https://5poundmedia.com/
Instagram – https://www.instagram.com/5poundmedia/

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