How to use messaging and positioning to craft your brand identity [Video]

When it comes to crafting a compelling brand identity, it’s all about clarity, creativity, and strategy.

In this video, we explore the essential role of positioning and messaging in captivating your target audience and building trust.

From understanding your unique market to adopting a customer-centric approach, we’ll cover all the steps needed to make your messaging and product positioning stand out.

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Timeline:
00:00:00 Introduction
00:00:29 Messaging vs Positioning
00:01:14 Creating a brand identity
00:02:02 Pinning down your positioning
00:03:30 Mastering messaging