How to switch niches on YouTube (learn from my mistakes) [Video]

Get Dash Hudson’s Cross-Channel Benchmark Report FREE: https://www.dashhudson.com/resources/social-media-benchmarks?utm_medium=organic&utm_source=creator&utm_campaign=Benchmarks1H2024_NA_3_26_2024&utm_content=Organic_KSBenchmarks_YouTube_General_TOFU 📊So, you’re ready to switch niches. I get it – maybe you’ve run out of ideas, or just simply passion, for your current niche. You want to branch out, talk about other topics, and generally feel inspired again with your content. Today I’m diving into what I’ve learned from changing niches several times on YouTube – what worked, what didn’t worked – and how I’m currently strategizing my videos to slowly pivot to make videos in a style that’s more exciting and creative for me.

Work with my team! 👉🏻 https://www.creatorlymedia.com

📕 TABLE OF CONTENTS 📕
00:00 so, you want to switch niches
00:52 I have switched niches A LOT
01:11 why I privated all my viral videos in 2018
02:41 lesson #1 about changing niches on YouTube
03:44 the time I failed at changing niches…
04:445 niche change lesson #2
05:17 my subtle pivot (that was really successful!)
06:07 lesson #3 you need to bridge the gap between niches
06:41 Niche change step #1: find the grey area
09:13 Step #2: boil the frog (but, it’s your audience) 🐸
10:13 ideal niche transition timeline
10:30 Step #3: prepare for the metrics to drop
12:03 Step #4 use metrics to guide your strategy (in a fair way)
12:37 Dash Hudson is the GOAT of social media metrics
14:14 big creators who have successfully changed niches
15:30 changing your niche could change your life (it did for me!)

Wanna work with me? Check out my creative agency https://www.creatorlymedia.com
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// ABOUT ME

Hey, I’m Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce YouTube channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out https://www.creatorlymedia.com

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