How to Survive the Gmail and Yahoo Email Marketing Apocalypse [April 2024 Update] [Video]

Gmail and Yahoo are making it difficult to land in our email subscriber’s inboxes. Here are my theories and tips for beating the updates and surviving this massive change in the landscape.

00:00 – First Marker
00:46 – Set Up DMARC and sending address verification
02:31 – Set Up Google Post Master
06:27 – Takeaway #1 YouTube Links Are A Problem
07:21 – Takeaway #2 Email sequences might be the culprit
10:26 – Takeaway #3 Click count is dramatically overstated because of bots
11:40 – Takeaway #4 Too many links = bad?
12:12 – Summary
13:45 – Weak attempt at being positive lol