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How to Set Pricing That’s Profitable and Affordable [Video]

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Brand Strategy

How to Set Pricing That’s Profitable and Affordable

Join us as we delve into the world of sustainable and creative pricing strategies designed to ensure profitability while maintaining affordability for your customers. In this detailed guide, we’ll break down:

Differential Pricing: Learn how to adjust prices for different customer segments based on their willingness to pay.
Freemium Models: Explore how offering basic services for free while charging for premium features can attract a broader user base.
Subscription Services: Understand the benefits of recurring revenue through periodic payments and how it can create consistent customer engagement.
Product-as-a-Service: Discover how transforming your product into a service can lead to a more predictable revenue stream and strengthen customer relationships.
Modular Pricing: See how allowing customers to choose and pay for only the features they need can enhance customer satisfaction and increase sales.

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