Here are 10 essential questions you need to ask during a creative kickoff meeting. If you’re a graphic designer, art director, copywriter, or creative freelancer – this is for you.
Kickoff meetings can go so wrong so quickly without a plan, so if you’re freelance or in a creative agency, design agency, or advertising agency, this will help you by running through this 10-question checklist.
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🎨 WATCH NEXT: The ONLY Mockups Graphic Designers Need to Level Up Their Design Game: https://youtu.be/5FGuoNe2saE?si=_FEcooqAN1ff7YEC
🎨 WATCH NEXT: Build Your Graphic Design Portfolio Tutorial ⚡: https://youtu.be/qgyr-LWq7lc
00:00 Introduction
00:34 First Question: The Goal
00:46 Second Question: Target Audience
00:56 Third Question: Brand Personality & Values
01:10 Fourth Question: Key Messaging
01:20 Fifth Question: Tone & Style
01:37 Sixth Question: Brand Guidelines
01:54 Seventh Question: Competitive Landscape
02:09 Eighth Question: No-Gos
02:25 Ninth Question: Budget
02:53 Tenth Question: Timeline & Deliverables