How to inject PURPOSE into your brand – Christine Langdon from The Good Registry [Video]

Learn about the POWER of purpose for building an ethical and authentic brand.
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Purpose isn’t just another marketing buzzword or fluffy marketing tactic, it’s THE thing that connects us as humans. Your purpose doesn’t need to save the world, but it does need to be about more than making a profit. So, what is it that matters to you and your customers?⁠
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The purpose of The Marketing Collective is to help ethical and sustainable businesses thrive. After decades of supporting big business growth, I left the corporate world because my values were not aligned – I wanted my skills to be leveraged by people using their businesses to make a difference, in whatever way that meant to them.⁠
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And yours can too!⁠
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Meet Christine Langdon, Founder of social enterprise, @thegoodregistry – zero-waste gifts that show you care. Christine is also a purpose-led communications specialist with a passion for having a positive impact for people and the planet.⁠

Let us know in the comments what your purpose is!

► If you’re ready to build a values-led brand, grounded in purpose, head to: https://marijketimmers.com/
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► Find me on Facebook: https://www.facebook.com/themarketingcollectivenz
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