How to Infuse Creativity into Marketing Strategy w/ Natalia Iragorri (Marketer and Strategist)

Are you interested in how technology is reshaping the way we tell brand stories?
Join me for a conversation with Natalia Iragorri, a marketer, brand strategist, and professor at Boston University, as she shares insights on crafting compelling brand stories in the digital age of AI.

Discover the role of storytelling in marketing, the challenges of educating clients, and why diversity in teams is crucial for success. Don’t miss Natalia’s take on the future of marketing and the impact of AI on content creation.

** What You’ll Learn in This Episode **
1. Navigating Career Paths: From industrial design to marketing, Natalia discusses the twists and turns of her career and how diverse experiences enrich creativity.
2. Cultural Diversity’s Impact: Explore the importance of multicultural perspectives in fostering innovation and creativity across industries.
3. AI in Creativity and Marketing: Discover how artificial intelligence is becoming an indispensable tool for creatives and marketers alike, offering new ways to innovate and connect.
4. The Power of Storytelling: Natalia emphasizes storytelling’s central role in brand building, highlighting the need for authenticity and adaptability in a digital age.

** Timestamps **
00:00 – Introduction: Natalia Iragorri on Creativity & Marketing
02:00 – The Journey from Industrial Design to Marketing
04:30 – The Impact of Cultural Diversity on Creativity
07:00 – Exploring AI’s Role in Creative Industries
09:30 – Natalia’s Approach to the Creative Process
12:00 – Career Advice for Aspiring Creatives
14:50 – The Intersection of Marketing, Strategy, and AI
18:00 – Building Brands with Authenticity and Adaptability
22:00 – The Significance of Multicultural Perspectives in Teams
26:00 – Natalia’s Insights on AI and Content Creation
30:00 – The Future of Marketing and Brand Building in the AI Era
35:00 – Conclusion: Natalia’s Passion for Creativity and Innovation

** Connect with Natalia Iragorri **
LinkedIn: https://www.linkedin.com/in/niragorri

** Follow Creativity & Robots **
Spotify: https://open.spotify.com/show/4fhfcMlT4fLIAN34D7hFZx
Apple Podcasts: https://podcasts.apple.com/us/podcast/creativity-robots/id1728312833
iHeartRadio: https://www.iheart.com/podcast/269-creativity-robots-146641130/

** About Creativity & Robots **
Creativity & Robots explores the intersection of human creativity and Generative AI, bringing together creative professionals from education, media, and the arts to share how technology shapes our work and creativity today.

Gen AI Use Disclaimer: This description and timestamps were generated using Gen AI, then reviewed and enhanced by a real human for accuracy.

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#CreativeIndustry #MarketingStrategies #GenerativeAI #CulturalDiversity #BrandStorytelling