How to Do a Content Gap Analysis with Examples [Video]

In the land of the blind, the one-eyed content marketer is king. Which is to say, the more you understand the gaps in your content, the more you can plan to fill them. Without a thorough content gap analysisContent Gap AnalysisA content gap analysis is a strategic method for checking and optimizing the content of a website.Learn more, you won’t be able to fill in the blanks in the bevy of answers you provide to customers.

Too often, we plow through content creation without stopping to think of our blind spots. A content gap analysis helps us change that.

What is a content gap?

There are a couple different kinds of content gaps that can show up in a content gap analysis.

• Gaps along your customer journey
• Gaps where you’re not addressing certain personas
• Gaps where you’re not creating content about certain products or initiatives

The answer is to …