How To Develop An Internal Compass [Video]

Purpose, Vision, Mission and Values.

Chances are, your clients have pieced together some form of theirs.

It often comes with a claim that they’ve covered this ground and there’s no need to go back.

Here’s the reality…

Telling them they “need to do it strategically” is like p*ssing into the wind…

It’s an unnecessary mess

Instead, propose a new approach to uncover their…

– Beliefs (Purpose)
– Ambitions (Vision)
– Commitments (Mission)
– Behaviours (Values)

And do it with well defined processes so it can actually influence impact.

How do you approach poorly covered ground?

#brandvision #brandpurpose #branddna