How to develop a digital transformation strategy that sticks [Video]

Knowing what you want in business is one thing; getting it is another. James Scott-Flangan of Tangent says the key to delivery is executable strategy.

The most common cause of failure across digital transformations, from experience, results from the initial transformation strategy not being grounded in business reality or technological possibilities – an idea explored by my colleague in this earlier article.

It concludes that agencies, not traditional consultancies, are best placed to take up the mantle in owning end-to-end digital transformation, from strategic definition to technology rollout. Why? In short, because agencies are the ones better placed to understand the realities of delivery.

It’s also our agency’s view that strategies need to be both deliverable and likely to stick despite technological and organizational constraints – not to mention budgetary. We call this ‘executable strategy.’