How to create lookalike audiences for Paid Ads in HubSpot [Video]

In HubSpot, you can create lookalike audiences using existing customer lists to help you target new, good-fit customers with your paid ads. In this blog, we run through how to set these up in HubSpot.

As an Account Manager, I liaise with clients on a daily basis and a question that often comes up is whether there is a quick solution to discovering and targeting new good-fit customers.

For every brand, invention or business idea, there are likely a hundred other companies offering exactly what you offer. Now, this shouldn’t put you off, but means in a competitive landscape, the key to succeeding is knowing exactly who your buyers are – NOT who you think they are – and capitalising on this smaller circle of buyers.

Targeting similar customers to your current customers (whether that’s a pattern in location, gender, age, or interests etc.) is a quick win to increasing your chances of a sale and paid ads are one …