How to Create a Brand Style Guide in Canva [Video]

Learn why creating a brand style guide for your business is important to creating a consistent and strong visual brand when designing materials for sales, marketing and internal communication. Learn what to include in a simple brand guide,.

Acorn Studio Marketing’s Creative Director and Graphic Design, Emily Watson, takes our viewers through what should be included in a brand guide showing a demo company that she created for this tutorial. Learn how to use the Brand Kit feature in Canva. She then offers a free Canva template to create a one page brand guide that you can keep in Canva or export as a PDF. Template link in video.

This was an interactive live GRWE session where there were a couple questions asked by our audience – see chapters below.

0:00 Intro & Visual Branding overview
2:00. Sample Brand Style Guide – Canva Template Download
2:40 Garden Grows + Green Space Cafe – Demo Company – Intro
4:46 PSA: Organize your Brand Assets Tips
5:53 Brand Kit Demo – Canva Tutorial – Overview of features
7:40 – Adding Logos – logos, favicon, submarkets
11:00 Question – about editing logos on Canva -e.g. Can you turn it to B&W logo? Will a designer provide an editable file?
13:53 – Adding colours
15:10 – What if you don’t have the hex code for your colour palette?
17:09 – Back to adding your colours
17:35 – What is the CMYK option on your brand kit? Why have it?
18:34 – adding Fonts + Titles, Subtitles, Headings, etc.
21:30 – Brand Voice
22:10 – Photos, Graphics, Icons – coming soon
22:45 – Creating your Brand Guide (Canva Template) using your Brand Kit – Demo
34:49 TIP: Pairing colours – colour contrast – for Accessibility – colourslurp.com

Learn more about GRWE & join one of our live sessions – acornstudio.marketing/grew