HOW TO CREATE A BRAND IDENTITY | Portkey SEO Solutions | SCORE Twin Cities [Video]

Max from Portkey SEO Solutions discusses the process of creating an effective brand identity, emphasizing the importance of visuals, messaging, and consistency across all platforms. They also highlight the significance of location-specific SEO, the need for a clear and consistent brand message, and the role of social media in building engagement with customers. Lastly, they touch on the use of color theory in branding, the potential of AI in inspiration, and the importance of seeking feedback when making changes to a brand’s visual identity.