In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations.

From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable shifts. These changes not only impact the platform’s mechanics but also influence the strategies users must employ to build engagement and stay connected to their audience.

We’ve gathered some top tips for those of you attempting to navigate the nuances of ‘X’ and wondering how to best connect with your audience.

In this blog, we will therefore delve into the art of building engagement on ‘X’. We’ll offer our insights to help you consider how to best build engagement on X, connect with your audience, create content tailored to this transformed platform and develop innovative strategies to support your …

Tags Digital Marketing Agency, Digital Marketing Tips, Social Media Marketing