How to Build a Personal Brand as an Author: Skill-Based vs. Personality-Based [Video]

There are two different ways that I see people build personal brands: Skill-Based and Personality-Based.

The first is the more traditional route, rooted in accolades, achievements, and professional recognition.

The second is the more innovative route, these are the public figures who have built brands off of ideas and feelings instead of deeds.

Both are valid ways to build a brand as an author and, in this video, I will be going over how to differentiate the two as well as build your own.

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