How to Build a Luxury Personal Brand – An Interview with Rachel Sorbet, Portrait Photographer [Video]

Creating a high-end luxury personal brand could be a total game-changer for service professionals in competitive markets. For consultants, coaches, speakers, or advisors standing out in those crowds isn’t easy. But with a luxe personal brand, you’re signaling to clients that you’re top-notch and worth every penny. It’s like putting on your best suit or dress before a big meeting – it boosts confidence and sets you apart. Plus, when clients see your attention to detail and quality, they’re thinking, “This person means business.” It’s all about building trust and showing that you’re all about excellence in everything you do.

Having a luxury personal brand opens up a whole world of cool opportunities. Suddenly, you’re mingling with the big shots at fancy events, rubbing elbows with other top-notch brands, and scoring collaborations that take your business to the next level. It’s like being part of an exclusive club where success breeds success. For some, investing in that luxury vibe is actually a smart move that can seriously boost your career and put you on the map.

That’s why I wanted to introduce you to Rachel Sorbet.
Rachel Sorbet is an award-winning Denver-based portrait photographer passionate about helping women over 40 feel confident and beautiful in front of the camera. Her work focuses on personal branding and headshots, and clients have come from as far as Australia to be photographed by her.
Beyond stunning portraits, Rachel champions female leadership as the founder of Boss Babes Magazine, an annual publication spotlighting the achievements of 50 remarkable women in business.
https://www.rachelsorbet.com/
She personally helped me elevate my personal brand with a luxury photo shoot which has resulted in increased bookings for speaking engagements and consulting opportunities.
Don’t miss this episode!

TIMESTAMPS

0:00 Intro to How to Build a Luxury Personal Brand – An Interview with Rachel Sorbet, Portrait Photographer
0:48 Rachel Sorbet
2:19 Being a Successful Artistic Business
6:48 Strategies to be successful in Luxury business type
10:00 How to leverage
12:30 Build relationship
13:40 Bossbabe campaign
16:35 Portrait Studio magazine
26:00 Starting a Luxury Business

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✨ [About Jen DeVore Richter]

Jen DeVore Richter has been featured on top shows and stages for marketers including Dan Kennedy’s Magnetic Marketing stage, Video Marketing World, ClickFunnels radio, and Think Media Podcast.

With a background working for NASA at Kennedy Space Center and a master’s in business management, her career expands over several industries including television, advertising, speaking, and magazine publishing.
She holds a Master of Arts (MA) in Business Management and a Bachelor of Arts (BA) in Communication Arts/Public Relations.

Jen works as an Outsourced Chief Marketing Officer (CMO), Marketing Consultant, and Professional Speaker.

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