How To Build A B2B Sales Funnel That Converts – Part 1 [Video]

A typical B2B marketing and sales funnel consists of four main stages:

▶️ Awareness: This is where you attract prospects who are looking for a solution to their problem or a way to improve their situation. You can use various channels and tactics to generate awareness, such as SEO, content marketing, social media, webinars, podcasts, etc.

▶️ Interest: This is where you nurture prospects who have shown some interest in your offer and want to learn more. You can use email marketing, lead magnets, case studies, testimonials, etc. to provide valuable information and build trust and credibility.

▶️ Decision: This is where you persuade prospects who are ready to make a decision and choose a solution. You can use product demos, free trials, consultations, proposals, discounts, etc. to showcase your value proposition and differentiate yourself from competitors.

▶️ Action: This is where you close the deal and convert prospects into customers. You can use contracts, invoices, payment methods, onboarding, etc. to finalize the transaction and ensure a smooth customer experience.

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