How to be a great Creative Marketer with your expert partners.
You play the most important role in the creative process!
With creative experts, Marketers do the opposite of what they should do.
Marketers should control the strategy, yet they give up so much freedom that they confuse the creative team.
Marketers should allow creative freedom in the execution, yet they try to control the outcome, and stifle creative team.
A big wide creative brief gives up strategic control over the advertising. A focused brief will still set up โcreativeโ options, but an unfocused brief will allow more โstrategicโ options. Now the creative people are doing your job to figure out the strategy and the creative.
Stop trying to control the creative outcome. Think of the creative ideas as the perfect gift you never thought to buy yourself.
๐ Iโm ๐๐ฟ๐ฎ๐ต๐ฎ๐บ ๐ฅ๐ผ๐ฏ๐ฒ๐ฟ๐๐๐ผ๐ป, founder of Beloved Brands, ๐ฃ I post something daily on LinkedIn that will get you to think differently about marketing.
Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8
๐ I wrote the ๐๐ฒ๐น๐ผ๐๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐ฑ๐ playbook to help marketers think, define, plan, execute, and analyze the brand. We are proud that Beloved Brands has received 85% five-star reviews and has been called “the cheat code for brand leaders” You can find on Amazon https://lnkd.in/ep2W_Nh5 or Apple Books https://lnkd.in/enqY59jr
๐ Explore how our Marketing Training can make your marketing team smarter, so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4
๐ฉ If you have questions, email me: [email protected]
๐ข๐๐ฟ ๐ฐ๐ผ๐บ๐ฝ๐ฟ๐ฒ๐ต๐ฒ๐ป๐๐ถ๐๐ฒ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ง๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐ถ๐ ๐ฑ๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฑ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐บ๐ ๐๐ต๐ฎ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐ฎ ๐ฏ๐ผ๐ผ๐๐ ๐ถ๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ณ๐๐ป๐ฑ๐ฎ๐บ๐ฒ๐ป๐๐ฎ๐น๐.
https://beloved-brands.com/brand-management-training/
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
4. How to write a Marketing Plan
5. Our one-page strategic plan
6. The best and worst of a Creative Brief
7. Marketing Plan Template
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
10. How to use Marketing Funnels to analyze your brand
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