How I Scaled My Real Estate Brand with Strategic Video Content |

Today I’m in the hot seat!! My long-time video editor and producer, Zeke, interviews ME on the Market Authority Show. 🏡✨ In this wide-ranging conversation, we dive deep into my journey of content creation, the challenges my husband Bryce and I have faced in the competitive world of real estate, and the innovative strategies that propelled us to success. If you’re a real estate professional looking to elevate your brand and attract your dream clients through engaging video content, this is a must-watch!

In this video, we cover:
– The significance of aligning your content with your overall business goals 🎯
– Why authenticity and passion are key in connecting with your audience ❤️
– Our pivot to long-form podcast-style content and its unexpected benefits 🎙️

#BusinessStrategies #Podcasting #VideoProduction #OnlinePresence #VideoEditing

📕 TABLE OF CONTENTS 📕
0:00 – Intro
1:18 – Stefanie Lugo’s Real Estate Journey
4:55 – Viral Honeymoon Videos Explained
11:02 – Travel Videos: Brand Impact
14:37 – Content Strategy for Business Growth
18:08 – Inspiring Audience Action
20:20 – YouTuber Burnout Reasons
24:25 – Importance of Personal Branding
27:30 – Deep Audience Connection Strategies
32:05 – Effective Content Strategy Tips
35:51 – Introverts Overcoming Challenges
46:14 – Podcasting for Life Balance
53:23 – Parenting Insights
56:46 – Hilarious Parenting Moments
58:45 – Baby Sleep Training Tips
1:07:20 – Outro

SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:
Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B
5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG
Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

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Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

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Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

►Canva – https://partner.canva.com/
►PopBys – https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards – https://www.SendOutCards.com/u/brycelugo
►Reva – https://www.thinkreva.com/marketautho..
►Coffee&Contracts – https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers – Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes – http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media – work with my video editor! Email [email protected]

// ABOUT ME

I’m Stefanie Lugo, your real estate business coach!
I’m the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I’ve learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It’s about more than just getting by in real estate; it’s about owning it. Ready to step up with the pros and make your mark?

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