In this video, we dive deep into the branding case study of Pepsico Inc. and analyze how Pepsico implemented interesting business strategies, vibrant brand identity designs, and popular marketing tactics to grow into a parent brand with over 500 high-performing subsidiary consumer brands in the food and beverage industry.
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Chapters:
00:00 Introduction
02:35 Ch 1 – The History of Pepsi
04:33 Ch 2 – Pepsico’s Brand Strategy
04:47 Pepsico’s Business Strategies
06:59 Brands owned by Pepsico
10:23 Story of Crystal Pepsi
12:03 Ch 3 – Pepsico’s Brand Identity
12:34 Story of Pepsi’s Name
14:15 Rebranding of Pepsi
14:41 Redesign of 7Up
15:00 2023 Rebrand of Mirinda
16:00 Ch 4 – Pepsico’s Marketing
16:30 Coke Vs Pepsi Ads
18:50 Cola Wars in Space
19:59 Conclusion
Thanks for watching ‘How Did Pepsi Become Coca-Cola’s Biggest Enemy? | PepsiCo’s Branding Case Study.’
Stay tuned to Brandzpree for more branding insights and inspiration.
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