How Can Content Marketing Be Aligned with Revenue Goals for Business Growth? [Video]

In this episode, we interview Chett Coombs (https://www.linkedin.com/in/chettcoombs/) , a marketing maestro currently excelling in the demand generation.

What you’ll learn in this episode:

• The significance of aligning your content marketing efforts with organizational goals and revenue generation.

• Insights into Chett’s journey from sales to marketing, emphasizing the relationship-building aspect of marketing.

• Strategies for aligning content with the buyer’s journey, ensuring your messages resonate with the intended audience’s buying intent.

• A comprehensive approach to content marketing that focuses on the product without directly promoting it, using a structured method involving brand, product, features, benefits, and pain points.

• Chett’s unique content planning method that can yield a significant number of diverse marketing assets designed to guide potential customers through their buying journey.

• The importance of funnel alignment and optimization for conversion and engagement.

Chett shares a wealth of knowledge and actionable advice that can transform how you approach content marketing, aligning every effort with the ultimate goal of driving revenue.