How Brands Grow With Marketing Science (Prof. Byron Sharp)

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies.

Timestamps:
0:00 Introduction to Byron Sharp and Marketing Science
1:46 The Importance of Physical & Mental Availability to Raise Brand Awareness
4:08 The Role of the Primitive Brain in Decision Making
7:27 How Smaller Brands Can Compete in Busy Markets
9:22 Ensuring Mental Availability for Startups
11:38 Balancing New Customer Attraction and Retention
14:20 Enhancing Physical Availability in the Digital Age
17:35 Approaching the Market for Smaller Brands with Limited Ad Budgets
20:10 Differentiation Strategies for Small Businesses
22:55 Increasing Customer Base and Market Penetration for Startups
25:38 Identifying and Exploiting Category Entry Points
28:23 The Limited Impact of Loyalty Programs and Budget Reallocation
31:07 Ensuring Continuous Reach Over Time for Small Businesses
33:50 Aligning Online Marketing Strategies with Physical and Mental Availability

In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.

We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets. Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.

Discover the concept of category entry points and how to identify and exploit these moments for market entry. Don’t miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands. Stay tuned for a comprehensive discussion on these critical aspects of marketing science!

#bryonsharp #howbrandsgrow #marketingscience

—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–

✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-master-workshops/

✅ INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

✅ BRAND MASTER ACADEMY
The brand strategist training ground

https://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–

✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram – https://www.instagram.com/stephenhouraghan/
Facebook – https://www.facebook.com/pg/brandmasteracademy
Linkedin – https://www.linkedin.com/in/stephen-houraghan
Youtube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter – https://twitter.com/BrandMasterAcad

✴️✴️ JOIN THE FACEBOOK COMMUNITY
https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.

✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques

—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–

🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
https://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

—————-🙏 SUPPORT THE CHANNEL 🙏——————–

AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.