How best to communicate your Brand Promise – 2 Minute Marketing Tutorials [Video]

Mat Shore is a world leading expert on Value Proposition and Insight Development. He’s trained 45,000 people, in 27 countries over 20 years how to develop and use breakthrough insights in marketing and innovation. He’s spoken on the subject in the boardrooms of some of the world’s leading companies and his clients have an annual turnover exceeding $160 billion dollars.

Creating great brands and a relevant brand promise that sticks in the heads of your consumers and customers is vital to the success of your business.

But how exactly do you do that?

There are 4 things you need to do.

– Keep your promise simple
– Keep it consistent over time
– Have an identity that is ownable
– Be Single minded

But above all else, it’s all about relentless repetition.

Check out my 2 minute video on this subject, which is part of a new series of super concise video tutorials aimed at explaining the fundamentals of marketing in clear language in just 2 minutes.

Other videos include:

– How to write a Value Proposition
– How to write an Elevator Pitch
– Why you need to narrow your target
– How to write a consumer insight
– How to create consumer segmentation

and many many more useful concise tutorials

Let me know what you think should be the next tutorial you’d like to see in the comments below.