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How Al Capone Inspired the Launch of a 95-Year-Old Family-Run Company [Video]

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How to Market your Brand

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Creating our show The CEO Series has allowed me to sit down with some of the most innovative and inspiring business leaders in the world to get their insights on what it takes to launch, grow and sustain a meaningful business.

This episode took us to Ozinga, the concrete and building material powerhouse. They’re based in Chicago and if you’re in the area, you’re surely familiar with their iconic red and white trucks. They have approximately 2,500 employees and I got to have an amazing chat with the guy who oversees it all, Marty Ozinga, the fourth-generation CEO of this 95-year-old company.

Below are some highlights of that conversation, which have been edited for length and clarity. Watch the full video above.

His approach to leadership

“It’s not the people are working for you, they’re working with you. That’s the way I was mentored and taught. We all need each other. We all have …

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